Motorsport is a proven channel for national and multi-national companies and brands to connect with its target market by appealing to its consumers’ passions and building an emotional bond. It offers brands and companies a cost-effective, integrated marketing platform with a myriad of opportunities to engage and win over consumers and corporates alike, while delivering a return on investment that is higher than traditional advertising methods. In addition to sponsorships and partnerships, corporate hospitality at motorsport events and venues offers a unique and exclusive entertainment experience for customers and partners. Brands can capitalise on this compelling 'money-can’t-buy experience' to build client relationships, strengthen local presence and demonstrate relevance in key markets.